The old story concerning a couple receiving six toasters from well-meaning loved ones on their special day has passed into 70s background. However, exactly what to get the contemporary couple? It’s a question that is guaranteed to own their visitors to near insanity.
Toasters, bedding, Televisions, pots, frying pans and all the rest of the monotonous home needs are fine however … let’s encounter it, they aren’t enjoyable to get, they aren’t fun to get and also they definitely aren’t going to increase in worth! So, why not believe of the non-traditional?
I’ve been associated with various organisations in Scotland for many years: wedding events, dining establishments, photography, creating, allowing residential or commercial property are just a couple of. As well as this modern-day, multi-streaming way of living led me ultimately to the straightforward world of buying and selling.
We had a problem. We had a little Highlands dining establishment which could not perhaps bring in sufficient loan also if we functioned every hr offered and also loaded the location to rupturing point evening after night. So we believed: let’s market points too. We already had an excellent customer base, and so the challenge was to offer things to them along with the good quality food. We had to ‘add value’ to their eating experience, as well as bill them for it.
These were the criteria we set:
1 We chose not to lots profit into the wine. We knew the earnings margins on wine and understood that it was a common strategy of dining establishments to bill clients with the nose for drink. And we understood exactly how clients felt concerning this. They just don’t like being scammed! Neither do we.
2 The retail items would certainly have to add to and boost the basic ambience of the dining establishment so ‘tat’ was out.
3 The products would need to offer themselves. We would not have the moment to offer clients the ‘high-pressure salesmanship’ while preparing and offering food and also, besides, high-pressure salesmanship is not our style. We don’t feel comfy with it.
4 The important things would certainly need to look great, feel excellent as well as be inherently intriguing.
5 They would certainly have to come to clients, not locked away in drawers or cabinets.
6 They would be the sort of point that would certainly urge a dinner celebration atmosphere between restaurants as opposed to set up interaction obstacles. In short, they would motivate discussion.
7 There would certainly should be a series of products, from the low-cost to the pricey so we can not rely upon one vendor.
8 We needed a regular and reputable supply of these items.
9 They needed to be cheap to buy but provide us a healthy and balanced profit margin.
10 As well as finally, they needed to be things that we liked. Just how could we deal with points we disliked and exactly how could we sell them to others? Unimaginable!
And also the response to our trouble after weeks and also months of assuming? Second-hand books, antiques as well as collectables!
We lined the dining establishment with bookshelves as well as loaded them with difficult back literature. We filled up every nook as well as cranny with curios. We hung things from walls as well as from beam of lights as well as from every extra upright surface. We also removed an old shed and also packed it to the gunnels with intriguing points. And all of them brought a price.
And also the outcome? Success past our wildest desires! The customers liked it, they bought it by the barrowload (we offered barrows also!) as well as we made good-looking profits. As well as it was terrific fun.
So, where did we buy all these items? At regional public auctions, that’s where. And also we still go to them. They are habit forming. And also we still deal now and again despite the fact that we marketed our dining establishment in 2015. It gets on a smaller scale compared to before, admittedly, however that implies we could be a lot more selective. Silver and glassware, jewelry and real antiques – they are all there to be had as prospective wedding celebration presents. Monart glass, silver paper napkin rings, antique silver-topped wine and also vinegar bottles are much more fun than a toaster oven and, if you buy intelligently, you will be providing the fortunate pair something that is both stunning as well as an audio monetary investment.
Think important, think collectable! Do not believe toaster!